Your Device Is Watching You Back: Microsoft Files Patent on Hyper Accurate ‘Face Reader’ Tech

Aug 30, 2023 | Political News

Microsoft is developing a new type of face tracking technology that promises to be both cheaper and more accurate than competitors.

The face tracking tech aims to not just track people’s faces, but also “understand” expressions on human faces — a technology which could have wide-reaching impact in data driven advertising, allowing tech giants to learn even more about us and how we respond to content.

Microsoft aims to use the tech in its Augmented Reality (AR) and Virtual Reality (VR) video games, which usually require bulky headsets.

ReclaimTheNet talked to the CEO of an enterprise-focused AR and VR company that specializes in marketing, who outlined the possibilities.