Hollywood showed their extreme wokeness when they greenlit the movie “Bros.” Now it is looking as though they will soon be going broke — to the tune of millions upon millions of dollars in losses.
As the New York Times reports, the film had a rather hefty budget — including $30 million in advertising.
“‘Bros,’ the first gay romantic comedy from a major studio, arrived to an estimated $4.8 million in ticket sales in the United States and Canada, about 40 percent less than the low end of prerelease analyst expectations. Universal Pictures booked “Bros” onto 3,350 screens and spent an estimated $30 million to $40 million to promote it. ‘Bros,’ starring Luke Macfarlane and Billy Eichner, who also co-wrote the script, cost roughly $22 million to make. It received mostly positive reviews.”
For context, the movie ‘Bros' centers around two gay main characters — a true innovation in the arena of Romantic Comedies. While movies with gay central characters have had no problem succeeding in the past, something was different about ‘Bros.' Bros was woke from start to finish. With a failing Biden Presidency and a weak Democratic regime, the last thing America wants is to be lectured by wokesters.
In the spirit of wokeness, the star of the movie, Billy Eichner, has continued to use us-them language to market the film, tweeting:
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!!”
And he followed up that tweet Thursday by making an even strong claim — if you don't see his movie (cleverly veiled by Eichner as “Super Mario Bros”) you are a homophobe:
“If you don’t go see Super Mario Bros, you’re homophobic!!!”
If you don’t go see Super Mario Bros, you’re homophobic!!!
— billy eichner (@billyeichner) October 6, 2022
They will never learn! Americans are not receptive to woke ideas, and it has nothing to do with their acceptance of gay people into public life. Until Eichner and the radical left learn that, they will continue to lose big league in the years ahead — at the box office and the ballot box.