NHL goes full woke after internal review finds it’s too white

Oct 19, 2022 | Political News

An internal demographics study by the NHL of its 32 franchises’ staff has found that 83.6 percent of the workforce is white, and that men make up just under 62 percent of those employed at the major sports organization.

On the ice, over 90 percent of players are white, and nearly all coaches and officials are white. This information is being used to create “strategies” to hire more diverse staff.

“The whole purpose behind doing a workforce study is to provide a baseline: a fact-based baseline so that you can begin to develop very intentional and specific strategies around where you need to hire, how you need to hire, how you need to improve your brand,” Kim Davis, the NHL’s executive vice president of social impact, growth, and legislative affairs said, according to the Associated Press. “This is a good start, but there’s a ways to go.”

The NHL will now hand out race and gender report cards from the University of Central Florida’s Institute for Diversity and Ethics in Sports.

The report was given to the league’s Board of Governors and several internal committees. NHL Commissioner Gary Bettman said that the data will be used to shape future policies that will “produce the greatest impacts in the years to come.”

Davis said that a number of steps are in progress to increase diversity, but that more work needed to be done: “You can’t expect to recruit (Black, Indigenous and people of color) folks to work in the league if you don’t at the same time have your stadium fan code of conduct underway so people feel like the sport is really serious about growing the fan base,” she said. “You also have to make sure that you are reaching out to the communities from a youth participation perspective, so all of those efforts are underway.”

Bettman wrote the league is “committed to reckoning with those difficult moments as opportunities to demonstrate our values and create a better future.”