CNN, which has been struggling to hit its viewership numbers ever since former President Donald Trump left office, is set to move out of its Atlanta Headquarters.
“I am heartbroken,” said former CNN President Tom Johnson, who was at the helm of the cable news network from 1990 to 2001, as reported by the Washington Examiner. “So many of my friends tell me how they’re going to miss that wonderful CNN logo on top of CNN Center. It just meant so much to us.”
The CNN Center was reputedly sold to AT&T last year for approximately $164 million as the network attempts to cut costs with lower ratings. CNN has explained that its move out of Atlanta will be complete by the end of 2023.
The network has seen abysmal ratings since the beginning of the Biden administration as CNN's new CEO Christ Licht has attempted to forge a new, more moderate path for the company.
Last year, however, he was met with repeated vitriol for his efforts to turn the network around with him explaining to the New York Times that “The uninformed vitriol, especially from the left, has been stunning.”
NEWS: CNN is closing its Atlanta Headquarters, CNN Center.
— ALX (@alx) January 19, 2023
Licht has attempted to shift CNN back into a slot in the middle of the political aisle as he and other high-level executives see Fox News and MSNBC as “advocacy” networks.
The CNN CEO told the New York Times that he wants to appeal to normal, everyday Americans. “One of the biggest misconceptions about my vision is that I want to be vanilla, that I want to be centrist. That is bulls—,” the former late-night show producer explained to the Financial Times in November, per the New York Post. “You have to be compelling. You have to have edge.”
Licht hopes that the CNN office will have an environment where employees can have “rational conversations about polarizing issues.” Additionally, he dreams that the creation of that environment is translated to viewers who would be able to “take what they’ve heard to the dinner table and have a discussion.”
While the CEO hopes that more rational discussion will take place within the company's offices, those conversations won't be happening in Atlanta.
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